Building a brand to elevate and educate an entire industry.

Supercritical, an end-to-end cannabis consultancy, sought to gain new audiences, debunk myths and present thought leadership for the cannabis industry.

We created a logo, tagline, verbal identity, content calendar, and social media strategy to launch the successful endeavor. Follow along and catch the latest episodes here, or on your favorite podcast platform. PS:  Be sure to listen through to the end to hear one of the founders, Sparky Rose, give his editorial take on the industry in the energetic Canntankerous segment!