Grace Farms had a bold ambition. And a massive challenge.

Our client aspired to build a brand that could unite governments, corporations and NGOs to fight one of the biggest human rights crises of the modern era—forced labor and human trafficking.

In close collaboration with the United Nations, human trafficking survivors, global NGOs, and major corporations, we created a brand that raised both awareness of the issue and optimism around solutions. Our brand guidelines brought the issue and opportunity for a solution to life with detail and graphic impact.

*Team created this work under a different agency moniker.