USPS

MODERNIZING OLD SCHOOL PO BOXES

PO Boxes were becoming dinosaurs.

USPS relies on revenue from PO Box sales and subscriptions, which had been steadily falling as snail mail was becoming more and more irrelevant.

With a powerful insight behind us, we created an Effie-winning campaign to re-brand PO Boxes as another type of cyber-security measure. We learned that while most people have multiple email addresses as a cyber security measure, they were giving their home address out to just anyone online.  “Your other address” gave consumers an alternative to help keep home addresses safe and more secure.

*Team created this work under a different agency moniker.